The best part about using Facebook Ads on behalf of tree service business, is that you won’t have to spend any time going door-to-door or handing out flyers in public areas. Rather, the mechanics are all online and it’s much less intrusive than traditional advertising methods.
This article will cover some brief information about how this process works with step by step detail provided below:
Firstly, there are three primary objectives of Facebook ads designed specifically for Tree Service Companies; these include driving traffic to websites where potential customers can request an estimate from qualified professionals after submitting their contact information, displaying specific deals and promotions related to the field of professional services offered, and finally, increasing reputation by showcasing previous projects or customer testimonials.
The design of the ads will vary depending on what objective is chosen; however it’s important to keep in mind that since Facebook Ads are based around user behavior they can be very effective at reaching a targeted audience as long as you have an understanding of how their ad platform works. To do this, advertisers need to first create a “campaign” which includes selecting which type of service offer(s) they’re promoting along with specifying how much budget should go towards driving traffic versus other objectives such as promotional deals and increased reputation.
For example, if your company offers tree-related services but would like people who are looking for estimates to click on your page instead of someone else’s, you want to spend the most money on driving traffic.
Once your campaign is set up, Facebook will then take care of sending the ads out to a targeted audience that falls within specific demographics; for instance they might be interested in trees because they have them at their home or work place and are actively looking online for someone qualified enough to do tree service jobs. They’ll also automatically stop showing this ad when not as many people click on it after a certain period of time (think about how TV commercials would show “coming soon” type messages). To reiterate: there isn’t any face-to-face contact with customers necessary which means marketing expenses can stay low while still getting more leads from potential clients!
A note before starting a campaign: be mindful of the audience that will see your ads as well as what they’re looking for. For example, if you specialize in tree removal but are advertising free estimates then people who want to get rid of their trees may not respond due to being upset or having an emotional attachment with the trees on their property.
Once you’ve completed this article and have a better understanding about how Facebook Ads can work for Tree Service Companies, it’s time to start creating one today!