The process of using Google Ads for a Managed IT Services business can be pretty straightforward. The first step is to set up an account with Google, if you haven’t done so already. You’ll need to enter your company’s information including: name, address, phone number and email address. When it comes time to choose which service area (or categories) the ads are targeting, there will be three options available – Technology Industry Businesses; Local Service Area; or Basic Accounts & Organizations in the US
Once they’ve made this selection then businesses must select one or more keywords within their industry category that provide broad scope but at specific depth on what potential customers might search for when looking for services like theirs online. It’s important not to choose too many keywords as doing so will increase your overall cost to advertise. Choosing the right amount is a balance between competitiveness and budget which can be optimized by checking back in with Google’s keyword tool regularly
The next step is to set up their ad campaign – this includes choosing an advertising objective, setting a daily budget, specifying start/end dates for the ads (or keeping it open) and selecting any geographic region(s). You’ll also need to decide on how much you want to spend per day or week. It’s important that businesses are aware of what they’re spending upfront because if not then there can be unwanted surprises at the end when they review their account
Next is the ad design. Google provides templates which can be used to build your ads and you should take advantage of these as it will help in avoiding any costly errors or mistakes that might show up later
The last step is to review their account and analyze what’s working best for them, both with the data available within Google Ads as well as information they are gathering from other sources like social media posts. They’ll also want to check back on competitor campaigns to see how they’re performing so that they know where their campaign stands after a given amount of time has passed.