The solar industry has been drastically changing the way they market their products in recent years. According to Energy Sage, “solar companies are finding new ways to promote themselves and compete against each other” (Duggan). One of these is through digital marketing channels such as Facebook.
Solar energy providers have started advertising on social media platforms like Facebook because it provides a low cost way for them to reach potential customers that may not be aware of what solar power can do for them or how much cheaper it would make their utility bills every month (EnergySage). Furthermore, creating an online presence can help drive awareness about solar panels in regions where there might be less public knowledge- even though people want more information about installing solar panels on their property.
This is especially true in regions like the Midwest where solar companies are finding that due to a lack of demand for their product, they have become “niche players” (Duggan). However, by investing more into digital marketing channels and social media presence can help them reach customers who may want to hear from them and find out how much cheaper installing panels could make their electric bill every month.
Solar power providers are spending considerably less money on advertising than other forms of energy sources- like coal or natural gas plants which advertise heavily on television and radio stations. This makes it easier for solar companies to compete with these larger competitors because not only do they bring lower costs, but also provide an environmentally friendly option for consumers.
Thus, solar power providers have started to invest more in digital and social media marketing channels because it not only provides a low cost way for them to market their product but also attracts environmentally conscious consumers who may want to hear about all the benefits of installing solar panels on properties.
Solar companies are finding new ways to promote themselves and compete against each other by investing in advertising through Facebook or other avenues like online articles. This can help attract customers with potential interest as well as provide an environmentally friendly energy option for consumers.