When you have a well crafted social media campaign it can be effective for your auto glass business. Social media is just another avenue that businesses use to gain exposure. It’s just another form of advertising that doesn’t cost as much as other advertising means like newspaper ads or television spots. You see, with social media, you’re not paying for the advertisement so the investment is back directly in your profit. The good news is there are certain steps you need to follow in order to make it work for you and your auto glass repair business.
One thing that many people don’t understand is that when you are using social media management for auto glass leads you have to stay away from using auto glass forums and blogs. A lot of the forums and blogs out there are run by the same people who own the glass repair shops. So, if you want to build up your name and your online reputation as being an expert in the industry then you will need to stay away from these forums and leave them alone.
Another important thing you need to do is monitor everything you say on the social networking websites. This way you know what you’re actually saying online and what you’re not saying. It’s important to make sure you’re not trying to market yourself through social networks. The goal of social media management for auto glass is for the potential clients and customers to find you instead. If you are actively trying to market yourself and your shop it will backfire on you.
Another step you need to take in order to be successful in social media management for auto glass is to become an expert on the glass repair industry. Be prepared to write articles about things you’ve done wrong the last time you repaired a windshield. It might be something small like not placing enough ice on the window. It could be something major like smashing the windows of a car or smashing an auto glass in half. Whatever it is you need to write about in detail so people are interested in your work.
Once you have established a good reputation with social media management for auto glass leads, you can begin doing real world customer contact. When you go out to do business, don’t give out your number, especially if it’s a land line. Instead, talk to everyone you meet and introduce yourself. Ask for referrals. You never know who you can turn into a future client or customer. Word of mouth advertising like this can get you really high volumes of leads.
There are many different aspects of social media management for auto glass that you can learn to master. Focus on your identity as a professional. Work on building your reputation and always provide quality work. Follow up after each lead to ensure they were happy with your service. By doing all these things, you will be well on your way to getting your new business off the ground.