Brands that have a strong social media presence often have the most success with home inspection leads. Home inspectors should use their active social media channels to post new content regularly, and participate in conversations about relevant topics like DIY projects or how to avoid food poisoning.
This will help them gain followers on Twitter, Instagram, Facebook and other popular networks for users in this industry. Once they’ve built up some momentum by posting good content frequently, they’ll be able to leverage those connections to attract clients who are looking for a home inspector.
In addition, members of their audience might recommend them to their networks in person or online and they’ll be able to use that feedback to further improve the content they’re posting on social media. With better quality posts, followers will end up viewing more of what they post which means there’s a greater chance someone who is searching for an inspection service will stumble across one brand’s site accidentally. Home inspectors can’t afford not to have active social media accounts these days given the increasing importance it has within industries like theirs.
A few ways brands should interact with other people on social media are by sharing articles written about relevant topics from reputable sources, commenting on recent news items related to home inspections, mentioning industry experts and answering questions that are asked in public online forums. These posts will help to build up their reputation as a trusted and reliable resource for home inspection information, which can lead to new leads if they have the time to cultivate it properly.