Ranking Your Website? Try This

The first thing you should do is figure out what keywords your target audience might be using when they search for heating, ventilation and air conditioning (HVAC) services in the area. One way to do this would be to use a keyword research tool such as Google’s Keyword Planner or Moz’s free Open Site Explorer—both tools allow you enter search terms and receive corresponding data on how many people are searching those words each month, along with suggestions of related phrases to include.

How to Rank Your HVAC Leads Website

Use these two lists of suggested keywords from your keyphrase research:

-A list of HVAC service-related keywords that includes all types of specific requests like ductwork installation, heat pump repair etc., but also more general and popular terms like heating and cooling services, HVAC contractors etc.

-A list of keywords related to the city or town where your business is located so you can include location information in your post content.

And then use these two lists of suggested keywords from your keyword research:

-A list of HVAC service-related keywords that includes all types of specific requests like ductwork installation, heat pump repair etc., but also more general and popular terms like heating and cooling services, HVAC contractors etc.

-A list of keywords related to the city or town where your business is located so you can include location information in your post content.

Put this together with a thoughtful blog post about one type of HVAC request—perhaps discussing how best to keep an air conditioner running smoothly over the summer months when energy costs are high—and publish it on either a standalone web page or as part of a larger webpage devoted entirely to answering questions about HVAC services.