If you have a septic system company, it’s crucial to rank your site high on search engines. The best way for this is through SEO (search engine optimization). This article will break down what that means and how to do it.
The first step in doing any type of SEO is keyword research – finding the keywords people are using when they google things like “septic tank cleaning services”. Make sure you’re targeting one or two words so that no other companies outrank yours. You can use tools like Google AdWords Keyword Tool or WordTracker Suggester to find these keywords.
Once you’ve found some good ones, put them in three columns: short-tail phrases, medium tail phrases, long tail phrases. The short tail phrases are the words people generally use, followed by more difficult to find keywords.
Use a keyword density of about 20% for both your title and content to make sure you’re following best practices. This means using the right number of keywords every 200 words or so in text that is 400-500 words long. It’s also important not to repeat same phrase more than once per paragraph – this will just confuse potential customers who aren’t looking for septic tank cleaning services but might have read it because they were curious!
If you want more information on how to rank your site high with SEO, contact us today. We’ll be happy to help out any way we can!