Ranking Your Website sure is important. This is because you need to make sure that your potential clients are able to find it easily and frankly, rank high in the result pages of Google.”
Trying to rank a website for particular keywords can be tricky without some knowledge on how ranking actually works. Sure there are many SEO companies out there willing to do all the heavy lifting for you but if you’d like to learn some basics before hiring someone else then this article will help get started with some helpful tips!*
There’s no one size fits all when it comes down to search engine optimization (SEO) for websites however these basic principles should always be applied: keyword research, link building*, title tags & meta descriptions.*
Keyword Research: *The first step to ranking your website is by finding the right keywords. This can be done with various keyword research tools such as Google’s Keyword Tool, SEMrush*, and Ahrefs*.* The best way to find a list of potential keywords that you should target for your site will depend on how competitive they are (have low-competition OR high-competition) or where you want them placed in search engine results pages (SERP)*
Link Building: Next up would be link building. There are many ways to do this but one of the easiest and most effective methods is through guest blogging*. Guest bloggers get their articles published on other websites which gives off an impressionable signal about who they are, their level of expertise in the subject matter, and can even be an opportunity for backlinks which are vital to ranking a website.
Title & Meta Description: Lastly is your title tag and meta description. Search engines like Google use these two factors when determining how a page or site should rank on their SERP.* A good rule of thumb when it comes to keyword research would be that you want your keywords to appear at least once within each snippet above*