It’s always hard to know what ranking factors are used by the various search engines. It is safe to assume that quality link building, ongoing website traffic and relevance of content matter a lot when it comes to ranking high on Google. One way you can help your site rank higher in SERPS (Search Engine Result Pages) is with powerful keyword phrases that include long-tail keywords related to home inspections.
Optimizing for these types of keywords will allow you to get ranked more highly because they have less competition than shorter terms like “home inspection” or similar common phrases often seen as generic searches online. Having a rich set of information including articles, videos, FAQs and other related pages which contain plenty of relevant text will also lead towards better rankings.
Google’s algorithm is constantly changing and evolving, so the best way to rank your site for a particular keyword phrase or topic may change over time. The overall quality of content on your page still matters most in regards to ranking well with search engines.
You can take advantage of this shifting landscape by using tools like Google Trends which allow you to see what phrases are trending upwards in popularity based off of web searches from their users around the world. This will help you better understand which keywords are popular now as opposed to ones that have been more consistent sellers throughout the course of years – something important when it comes down to picking out long-tail keywords for use throughout an article or piece of content. Keep in mind that there is no magic bullet for getting ranked higher in SERPS – each site has to do the work and rank for themselves.