- The only leads you’ll be chasing are the ones that want your services. Lead generation companies will handle locating and qualifying prospects for you, so all of your time can go towards face-to-face meetings with potential customers.
- Leads from lead generation companies typically carry a conversion rate higher than one in five, meaning it’s more likely they’re serious about buying what you have to offer instead of just browsing through the ads on their Facebook feeds or scrolling down search engine pages.
*These firms may not specialize in your niche industry; therefore, leads generated might be irrelevant given no previous relationship between the firm and customer base. It is possible that people outside of this network could get ahold of your leads, but this is unlikely if you are using a reputable lead generation company.
* The qualified prospects generated by these firms can still be lost due to either time or the lack of resources required for follow-up and conversion. Lead Generation Companies will always be one step ahead when it comes to generating new sales opportunities – they have more available resources than you do, which means that their success rate might be lower because there’s not as much room for error with so many other people handling the process each day