In the plumbing industry, marketing is often a top priority. After all, who wants to be left without customers? And when you are looking for more business in this field, it’s important to know what can help and hinder your efforts. In order to build on your strengths and minimize exposure to pitfalls that could prove fatal for your company (or at least slow down success), here are some things marketers should think about before hiring another service:
* How many employees does their staff have? The number of employees they have can give an idea of how broad or narrow the scope of services will be–and whether there will be enough hands-on involvement from knowledgeable personnel with years of experience in the niche market. It also affects pricing and the time it takes to produce results.
* What level of expertise do they have? A marketing company that is well-versed in your niche can take on more effective campaigns and provide better insights into how customers are interacting with you, which may be invaluable information for improving efficiency and customer satisfaction. On the other hand, a service provider without any prior experience in this industry might not know what will work best from day one–which puts even more pressure on them to perform effectively right out of the gate.
* How many clients does their firm serve per month/year? If they’re able to handle fewer than 100 accounts at a time, then there’s less of an opportunity for specialization or personalized attention (and larger firms are often looking for quicker turnaround times).
* How is their customer service? High-quality customer service should be a priority for any marketing company, but it can also be the difference between success and failure. It’s not just about having polite employees on hand to answer your call; they need to be able to listen well enough that you’re given a practical solution–not just another runaround.