In the wake of a recession, many businesses are finding it hard to get new clients. The cost of advertising is skyrocketing and competition for every customer has risen exponentially. As an entrepreneur or small business owner (SBO), you may be considering hiring a marketing company in order to attract more leads from potential customers who can become your future paying-customers. Here are some pros and cons that might help when deciding whether this is the right move:
Pros – Marketing companies offer expertise in design, copywriting, SEO and social media engagement strategies which all have proven track records for generating leads at low costs compared to traditional methods like newspaper ads or TV commercials; they provide day-to-day management so you don’t have to worry about the nitty-gritty details of managing your marketing campaigns; they offer a variety of creative services in addition to advertising like event planning, branding and public relations.
Cons – There is no guarantee that hiring a marketer will get you more leads or customers over time. You may end up spending money on something that offers little return; it can be difficult for an SBO who doesn’t have much expertise with these types of strategies to manage all aspects of their business without someone else’s help.
If you’re feeling overwhelmed by everything your company needs from web design to blog management, then go ahead and hire a professional marketing firm! On the other hand, if you’ve been doing just fine running things solo so far and know what you’re getting into, maybe it’s best to steer clear and save your money for other needs.