Companies that are looking for marketing services may want to consider hiring a company. The most important consideration is the cost of leads, meaning how much they will be paying per lead.
It’s best to find out upfront what type of service the company provides and what kind of customer base it attracts before making any commitments or signing any contracts with them. Smaller companies can do research on their own by contacting owners who have used these types of marketing services in the past or inquire about this through social media channels like LinkedIn but still should expect some up-front costs as well as potentially having ongoing fees after obtaining new customers.
A lot depends on whether you’re hiring an agency or individual contractor – agencies usually charge more than contractors because they takes on the responsibility of managing a team and their staff. Agencies typically charge anywhere from $25 to $100 per lead, while contractors might only cost an individual business owner around $20-$30 per lead because they don’t have employees or overhead costs like agencies do.
Some businesses that hire marketing companies find it useful to get leads for certain types of services – such as insulation in this case- with demographics tied into those service categories so that they can make sure the company is sending them potential customers who are looking for what they’re selling.
It’s important to know upfront how much you’ll need to spend on leads each month before hiring any agency so there aren’t any surprises if your budget changes down the road (due to seasonal fluctuations or unexpected customer needs).