Before you choose to hire a flooring company to sell your carpets, consider the pros and cons of marketing companies versus traditional sales. A common mistake many homeowners make is hiring a marketing company to sell their carpets, when they could get the same results with advertising and marketing alone. Traditional sales techniques include sending out circulars, mail or other types of advertisements through the mail. Carpet cleaning professionals also offer an advantage over other carpet cleaners because they are able to market themselves in a way that television advertisements or flyers cannot. A simple telephone call or a simple email can let customers know about a new service being offered by the carpet cleaning professionals.
Marketing companies are also very affordable when compared to traditional sales and advertising techniques. The overhead of running a marketing company is usually not as much as most people realize. Many marketing companies only charge around ten dollars per call – much less than what it costs to mail out one piece of advertisement. One additional advantage is that many marketing companies have a large database of leads that is always updated and ready to be used. These leads are usually owners of houses that are looking for a carpet repair specialist.
The disadvantage of using marketing strategies to promote a carpet cleaning business is the time and money necessary to spend on such efforts. A traditional flyer, letterhead or advertisement in a local newspaper costs a considerable amount of money. Many homeowners feel these forms of advertising are a waste of time and money, but they are proven to be effective. In fact, some businesses that use this method have reported more leads signed as a result of advertising. This type of marketing also offers more immediate results than many other techniques.
On the other hand, hiring a marketing company has proven to be a quick way to generate a significant number of new leads. The price for such services is significantly lower than printing one flyer or posting an advertisement in a newspaper. Also, marketing strategies that include carpet cleaning have a higher return on investment (ROI) than advertising and promoting traditional methods of carpet cleaning. Marketing experts agree that marketing a carpet cleaning service is the most cost effective method of gaining new clients.
However, there are some cons associated with using a marketing company to market your business. Perhaps the biggest drawback is that you must pay a considerable upfront fee to the company in order to sign up for their services. Many individuals assume that this money is used in order to cover the cost of advertising, but in reality, it is often kept by the company for future business. Many marketing companies will not allow you to make a commission unless you are successful in generating new clients to your business. Many also require a hefty down payment to cover costs.
In addition to these downsides, there are some upsides associated with marketing services for carpet cleaning. Marketing companies are usually very reliable, as they know their products well. This means that if your advertisement was a success, you should receive a generous bonus based on the number of people who were exposed to your ad. Also, you may have to pay a one-time fee to the marketing company, which is usually much less than paying a freelance carpet cleaner. If you are pressed for time, it is often a good idea to try and use a number of marketing techniques to promote your business before deciding on using a professional marketing company.