-Marketing companies provide a range of services in addition to lead generation, such as campaign development and management, SEO optimization for websites, social media marketing campaigns.
-Marketing agencies have ready access to analytics data and the expertise on how best to use it. This means they can better measure ROI from their efforts which is important when there are limited funds available for advertising or other promotional work. Reviewing stats will also help them identify where your business appears online so that you don’t pay to advertise with networks like Facebook if your target audience isn’t using Facebook at all but is instead heavily active on Instagram.
-Hiring an agency incurs higher costs than many small businesses owners would be willing to invest in.
-Marketing agencies are often not experts at the intricacies of your business, meaning you have little control over how they run things and what data is collected by them about your customers and their habits.
Conclusion: Marketing companies provide a range of services that can be helpful for small businesses owners who need more than just lead generation but don’t want to manage all aspects of marketing themselves or outsource it completely. The agency will take care of campaign development, management and analytics without any input from the entrepreneur which frees up time for other tasks while providing assurance that ROI is being monitored against budgeted timelines.”