There are pros and cons to working with a marketing company, but there is no substitute for doing your own research on what will work best in terms of exposure and return-on-investment (ROI) as well as whether you can effectively execute them.
Traditional advertising might not be necessary if most of your potential clients have contacted you via word-ofmouth or through an online ad that generates inquiries from across the country. It may behoove you to hire someone who has experience in social media campaigns because they know how to create content specific to their target demographic; this way, when people share it on social media platforms, other members of that group can see it.
List of Pros:
-Reaching a new audience
-Freedom to be creative and unique with content
List of Cons:
-Time required for marketing strategy development, implementation, monitoring and evaluation
-Lack of control over exposure rates when using traditional advertising such as TV ads or billboards. You may have the budget but not get enough traffic from your advertisement. This can limit how much you spend on this type of campaign in general because it’s impossible to know what will work until after spending money on them. Traditional advertising is also more expensive than online campaigns which cost less due to lower overhead costs (such as maintaining an office space)
There are pros and cons for hiring a marketing company for handyman leads business, but there is no substitute for doing your own research on what will work best in terms of exposure and return-on-investment (ROI) as well as whether you can effectively execute them.