The first step to achieving the goals of your business is knowing what they are. Identify them, write them down and then decide if you want to improve on any of those metrics by setting new targets.
Once you have established what the most important numbers for your company’s success are, start thinking about how each metric can be improved? How do I get more leads or customers? What systems need improvement in terms of efficiency; this might mean having a marketing plan that drives traffic through social media channels like Facebook and Twitter, Google Adwords campaigns or email blasts with promotions tailored specifically to different customer types (newcomers, regulars, seasonal visitors).
Achieving these goals will require deciding on a strategy which includes defining objectives, determining the resources needed to meet these objectives and then monitoring progress.
Once you have a plan in place, it is time to set goals for each of your metrics and monitor them with KPIs (key performance indicators). Keep an eye on what is working well: are there certain tasks that need less attention or customers who should be further developed? And remember, always look at where things can go wrong; more often than not cleaning up after mistakes before they happen will save you major headaches down the line.