The internet is a great tool for business, but this doesn’t mean you can let your guard down. The online world also has its share of scammers and spammers.
There are people who earn money by producing content for sites like blogs or social media – these people are called ‘content writers’. However, there is the other type of person that we don’t want to encounter: the spammer. Spamming happens when someone advertises their product on one site so it appears in Google search results and then moves on to another website with different products without disclosing they were from Company A…until now!
It’s time to take action against those pesky digital pests! You may not even know what “pay-per-lead” is, but this tactic can be a valuable tool in your digital marketing plan.
Pay-per-lead doesn’t mean you have to pay someone for every lead they generate; it’s more about paying them for the number of qualified leads that come from their content on your site. Once again, these are people who produce high quality content and aren’t just out there spamming the internet with low quality links (or worse).
How Pay Per Lead Works
The price per lead will depend largely on how much time will need to be spent by the writer researching and creating posts which can then become leads for you company – so keep an eye on the hourly rates when looking at sites offering pay-per-lead services. It may not be worth it to pay $50 for a lead which would take the writer “x” hours of work.
The content is created and then published on your site – once readers click, they are taken to that company’s website or landing page where you can provide them with more information about your product/service.
Pay per leads may not be perfect for all situations but knowing how this tactic works will give you an edge against other digital marketers who don’t understand what pay-per-lead entails!