Why does Pay per Clicks important for Interior Design Leads?
Pay per click is a popular business model in which advertisers pay the publisher each time one of their ads are clicked by visitors to the site. The idea behind PPC marketing is that an advertiser will only need to spend money on advertising if potential customers actually see and respond to its advertisements. This form of marketing has become much more prevalent with the emergence of AdWords, Facebook Ads, LinkedIn Ads and others as they can be very targeted.
This means that Pay Per Click campaigns for Interior Design Leads have been created where tradespeople post offers such as “We’ll paint your entire house for $500” or “I’ll do all your staining for free.” With this type of campaign you’re bidding against other contractors who want to be found by customers for these interior design services.
The key is to create a high enough bid so that your ad appears when someone searches for “painting.” The higher the bid, the more likely it will be seen by potential customers. You can also use negative keywords such as “free estimate,” which would filter out these types of offers from appearing in search results.
It’s important to remember that Pay per click campaigns are only successful if you have an adequate budget and there isn’t too much competition with other interior design companies bidding on the same terms or phrases.