In today’s world, ‘pay per lead’ is a common way for businesses to get new customers. It’s not uncommon for some companies to pay $20-$50 per customer and if you’ve got the right potential leads it can be worth it! Today we’re going to talk about how you as an installer could offer this service in exchange for free advertising.
The first step is creating your online presence- no one will know that they should use you as a resource without knowing who you are or what services you provide. The best way to do this is with social media platforms like Facebook, Twitter, LinkedIn and YouTube – set up accounts on these sites so people can follow along with your business journey. Be sure to include catchy copy about what you do and why you’re the best option for their needs.
Next, head over to popular job sites like Craigslist or Indeed and find homes who are looking for window installation services in your area. Reach out and introduce yourself – let them know that if they forward any leads directly to you, then will offer a discounted rate on their service. For example: $50 dollars off of an average priced quote! This is usually enough incentive to have homeowners send more potential customers your way while also getting some free advertising from all the people this homeowner shares with.
Keep doing this until you reach 50 houses per week- when reached this goal, contact qualified contractors who can help fulfill these requests ASAP so no one else’s home stays uninsulated.