Pay per Leads for Managed IT Services leads are typically one-time fees paid by marketing teams to generate sales.
The most common scenarios of pay per lead campaigns involve advertising on social media, through email and within search engine listings.
A company will have a set budget for their campaign and any leads that come in under the allotted funds will not cost them anything more than they had initially planned to spend. A good example is if a $500 budget was used and only one lead came in at the end of the month, then it would be considered successful because you achieved your goal with just a single conversion or sale where other companies might need five conversions or sales which would take up all available funds before generating revenues from this type of marketing campaign.
Typically, managed IT services providers will offer these types of pay per lead opportunities for their marketing team as a way to generate sales leads that they can then follow up on with potential customers.
The best part about this model is the company only pays when there are results and because most companies have budgets in place it’s often not necessary to spend more than what was allocated which means you’ll get an “all-in” solution without any wasted time or money being spent on uninterested prospects who don’t convert into new clients.