The biggest problem with Pay per Leads is that it doesn’t work for all types of companies. But as long as you have a product or service to sell, you can find a company who will pay you upfront and then share the profits generated from your leads. This arrangement gives you an opportunity to make more money without doing any prospecting yourself!
Leads are one of the most important things in business development and marketing because they give businesses access to customers which generate revenue. Most people don’t know how much time and effort goes into getting these leads, so having someone else do some heavy lifting for them sounds like heaven right now. The idea behind Pay per Lead programs is simple: sponsored ads on websites provide real-time leads that are then sold to the highest bidder.
Pay per Lead programs can be a great way for anyone in business development and marketing to generate quality, responsive leads at a fraction of what they would normally pay because you don’t have to do any prospecting yourself.
Lastly, Pay per Lead programs are a great way to build your prospect list and learn more about what prospects want.