The best way to get customers for your solar leads is by utilizing the power of social media. The internet has made it incredibly easy to promote a business and its products on sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. And with more than one billion people using at least one form of social media each month-and with some 92% checking in daily–it’s no wonder that businesses are now relying heavily on these platforms to reach potential buyers.
But if you’re not familiar with how these platforms work or what they all offer (which many small business owners aren’t), then here’s a rundown:
Facebook is an online marketing platform used mostly as a personal profile site (you can also have a fan page). Facebook’s News Feeds help people keep up with their friends’ lives and interests. Users can comment, “like” posts (or not), share them on other social media sites or just ignore them altogether.
Twitter is an online marketing platform that focuses on the use of 140 character messages to convey information such as news headlines, opinions, events happening in one’s personal life or public announcements by brands and organizations. Twitter provides a simple way for users to stay connected while they’re away from work–and it also serves as a valuable tool for businesses looking to connect with new customers. The best part? It doesn’t cost anything!
Instagram is another free photo-sharing app which allows you upload and edit photos taken with your mobile device. Instagram is an excellent way for businesses to showcase their products and services, share company news or promote special events that are happening in-store–all without having to spend money on ads.
LinkedIn provides a platform where companies can connect with potential customers by creating profiles of themselves and connecting up with others who work in similar industries. This site also helps individual professionals find jobs, make new connections and retain old ones. LinkedIn was created specifically for the professional world; it’s one you should be sure to visit if you’re looking to grow your business network from scratch while keeping tabs on what everyone else is doing at the same time!