Leads are a marketing tool used by businesses to attract customers, but there are many types of leads.
Leads can be generated by door-to-door canvassing, advertising campaigns, or word of mouth. They are typically considered to be one of the most cost effective marketing strategies as it has a low upfront investment and high return on investment (ROI) potential.
A lead is someone who expresses interest in purchasing products that your business offers either online or offline. This person may have contacted you about their interests before they made contact with your company or even if they didn’t reach out at all! The latter example falls under “passive leads” which some people use for brick and mortar businesses such as restaurants because this type of customer doesn’t need any help from you to make an initial purchase. These customers will come to your business on their own.
Many people think that simply having a great product is enough to drive sales, but it’s not. It requires the right marketing strategy and skills in order for any desired ROI outcome to happen. This can be achieved through lead generation which we will talk about next!
In this section of the article I want you to know:
-Different types of leads
-The importance of generating leads for businesses so they are able -Reasons why companies should create a strong customer base from scratch if no one has reached out yet because it’s hard work building or maintaining relationships with potential customers without them knowing who you are first!