The locksmith industry has been undergoing a major marketing overhaul. The previous model of pushing products and services at every opportunity is being reconsidered, as the old ways are not working anymore. In order to get more people in doorways, local businesses have turned towards digital marketing strategies that are proven to work for another industry within the same sphere: automotive repair shops. It seems like this could be an effective way forward for smaller companies considering how many larger corporations use these techniques on a daily basis.
Some auto body shops found success by using social media platforms like Facebook and Instagram to attract customers through content-sharing channels that were already popular with their target market group (teens). They also started creating videos showcasing their business’ latest projects. This technique required to spend time with customers, not just on the phone.
In contrast to its competitors, locksmiths started marketing their services through LinkedIn ads and promoting articles that they published online about how to protect your home against burglary. They also have been using paid-for content on Facebook to share posts about what people saw as being common security mistakes when it came to safeguarding their homes. This is something which many other business owners had never considered before; you can even pay for likes or shares too!
The idea of increasing success by investing more wisely has become increasingly popular among small businesses over the past few years. With social media platforms like Twitter now offering live streaming video capabilities capable of reaching an enormous number of viewers right away.