Do you want to sell more wedding planning leads? Generate customer lists for your business with this strategy. Leading up to the event, make sure that all of your clients see content about pre-wedding related topics such as engagement rings or dress shopping.
This will keep them interested in what they are browsing and it also provides a reminder about when their actual wedding date is coming up so that you can start finalizing plans. One magazine article does not generate enough traffic though. You need an ongoing campaign which includes online articles, blog posts, social media updates like Facebook Live videos and Instagram Stories showcasing different aspects of weddings from couples makeup tutorials to invitations ideas and venues tours. One link back from one high authority website can help drive tons of traffic to your website too. Article marketing is an easy and effective way to get people interested in the work you are doing.
Promote wedding-related content on a regular basis to keep customers excited about their upcoming nuptials without overwhelming them with every update, as this can distract from what they need at that particular moment. Make sure that all of your customer lists see related posts so that it doesn’t end up being just one or two individuals who eventually come back for more information after forgetting about how close their big day has been coming while scrolling through social media feeds. People might not be actively searching for wedding topics but they are always interested in reading about them.
The link back from the other website is also important because it drives traffic to your site and gives you an opportunity to advertise what you offer to customers who might have missed out on previous posts. You want these people coming back so that when their friends ask for recommendations, they can recommend a product or service instead of just saying ‘I don’t know’. One article with one easy-to-find link will eventually lead to more if the content is good enough – which yours is!
After all this, your customers will be feeling ready to make decisions about their big day. You can help them out by providing a list of vendors, offer customized packages based on what they want and need, or even find potential venues for that perfect wedding ceremony setting.