Leads are the lifeblood of most businesses. For pressure washing companies, leads usually come in from advertising campaigns and word-of-mouth referrals. Pressure washers who want to grow their business need a strategy for generating more leads.
There are three main ways teams generate new leads: paid ads on search engines like Google or Bing, direct mail postcards that offer specials when you call within 48 hours, and social media posts with links to sign up for promotions via email list services such as MailChimp or Constant Contact.
This is an example of content marketing done right – it builds interest without trying too hard sell the product at first glance (or even second). The reader will likely scroll through your blog feed before they leave the site.
It will be followed by a list of bullet points, for ease of reference:
– Paid ads on search engines like Google or Bing – Direct mail postcards that offer specials when you call within 48 hours – Social media posts with links to sign up for promotions via email list services such as MailChimp or Constant Contact
This content was written in partnership with an outside marketing agency.
You can read more about this strategy and see examples at wherewe’ve collected case studies from other leading pressure washing companies who have successfully used these strategies to generate new leads. We hope this information helps!
As always, please feel free to contact us if you need any help developing a marketing strategy to grow your business.
Paid ads on search engines like Google or Bing:
– Paid advertising campaigns are a great way to reach out into new markets and test individual keywords for lead generation
– This type of marketing is costly, but it can be cost effective if you have an inbound sales team that will follow up with the leads generated from these campaigns and make sure they convert successfully
– There are many ways to set up paid ads using pay per click options as well as retargeting where companies use specific pixel tracking technologies so when potential customers visit other sites online they’ll see reminders about their desired products or services without being intrusive about the advertisement which would hurt revenue more than help it over time.