We are all aware of the importance that computer technology plays in our lives. There is always a new device or software update coming out, so we need to be constantly informed about it and how it will impact us as consumers.
Lead generation is the process of attracting prospects to a business.
For Managed IT Services, it may be accomplished by answering questions from the public or targeting certain industries with our services and advertising our company’s capabilities in these areas.
The most recognized type of lead generation can be done through search engine optimization (SEO). This involves improving how businesses rank on Google, Yahoo!, Bing, etc., so they show up higher on relevant searches for words related to their industry. SEO leads are generated when someone clicks on one of those results that appears high in organic rankings and converts into a customer based on what we offer. The second most common form of lead generation is called “guerilla marketing.” With this approach internet marketers will use as many creative methods as possible to make a splash online, such as writing blogs and social media posts.
A third form of lead generation is known as “outbound marketing.” This includes techniques like cold-calling prospects or sending them emails with information about our business. Lastly, there are list brokers who can provide us leads by matching up the demographics we want against their databases for people interested in what we offer.