Lead generation in the arena of garage door installation and repair is an important aspect of operating a successful business. Garage door installations are very competitive in today’s market place and your success is dependent on having the ability to drive targeted traffic to your doors. To increase your sales and build a solid customer base, you need to understand the importance of building leads through lead generation. The best way to achieve this goal is by having a solid understanding of the conversion rate of your leads. Conversions are the number of visitors that go on to purchase or sign up for something.
In order to determine the conversion rate of your leads, it is important to understand the characteristics that separate high conversion from low conversion. The conversion rate of your lead is equal to the number of leads who actually sign up or purchase a service or product. It is also important to keep in mind that the conversion rate will not necessarily be the same for different leads. For instance, it may be more likely that a visitor that came in after viewing your advertisement and bought a product because they felt like they needed it to fix a problem they were experiencing. The conversion rate of these particular visitors would be much higher than a visitor that came in before seeing your door installation ad.
The best way to generate more high quality traffic to your site is to make sure you have targeted your prospects. Targeted traffic means that you’ve made an effort to find your leads through specific searches. You can do this through search engines like Google and Yahoo! or through specialized directories. For instance, if you wanted to target auto transport leads then you would want to submit your ad to the appropriate category listing in the yellow pages under “auto transport” or “transport equipment”, “garage door openers” or “openers for garage doors”. This will ensure that only your potential leads are seeing your ads.
Another important factor when creating targeted traffic is to create lead capture pages. This is basically a page on your website where you can capture your visitor’s name and email address. Ideally, you should have at least one lead capture page on your website and another one in a separate location. These lead capture pages should be simple to navigate and have all your important information on them. You should try to incorporate your URL link to your landing page or lead capture page in every way possible, so that anyone who lands on either page can easily convert.
Another good technique is to offer free reports or eBooks as incentives for signing up to your list. If people are willing to spend money on something, they are more likely to buy from you. Similarly, if your visitors are more likely to purchase after receiving your free report or ebook, then you have successfully increased the amount of targeted traffic you are generating and thus increased the potential for lead conversion. This doesn’t just apply to sales generated from lead generation, but also to any sales you may be generating via direct advertising such as banners, pop-ups and email marketing.
One final point regarding lead generation that I’d like to make relates to the relationship between lead generation and the conversion of leads into sales. It has been my experience that the best results are obtained when you take steps to ensure that you only provide the most appropriate products to the people who are most likely to be interested in them. I have found this to be true not only with leads but with customers as well. If you keep your customers happy and satisfied, they will tell their friends about your services and will become more likely to purchase your products.