・Lead Nurturing Campaigns- Keeping prospects interested by providing valuable content like informative articles, helpful videos or useful tools are great at nurturing relationships with potential clients. You want people who have expressed interest to stay as engaged as possible. Offer them an incentive if they sign up early such as a discount coupon for their next service call or complimentary consultation so these new customers are more likely to convert into paying customers down the road.
・Marketing Automation – Many experts say that marketing automation is the secret to lead generation success. It’s a way of sending personalized emails based on specific customer criteria, such as their purchase history or location. You can also track engagement rates and sales conversions through automated programs like this one so you know what types of topics your prospects are most interested in and how well they respond to certain messages.