A company’s Google Ads account helps them grow their business and reach more customers. Whether you’re a seasoned veteran or just starting out, there are some great tips here for your next campaign.
– Get correct keywords: Keywords can be found on the left side of the screen when setting up an ad in AdWords. Make sure they match what people are searching for online. Once you find the perfect keyword, add it as a phrase to avoid other terms that might have similar meanings (i.e., “plumber” instead of “piping”). You want your ads to show up with all relevant searches related to your product or service so don’t forget this important step!
– Test different bids: The bidding process in AdWords is crucial to your success. Many people set their bids too high and don’t get the traffic they want, so experiment with different amounts (also called a cost per click or CPC).
– Find what’s working: Do you have ads that are performing better than others? If so, try using those same ads for new keywords. This way, you can find out which ad copy works best when it comes to drawing customer attention plus save time while still getting results!