Basement Remodelling Leads – Market your basement! – is an old adage that needs re-reading. While it’s true that a basement isn’t as high profile as, say, a front garden or front yard, people are still going to be coming and going in your basement. And they will be looking for things to do – and what better way to advertise your business than to create a warm, inviting environment where people can take their feet up and have a good time?
To start with, think about how much money you’re willing to spend on your business. If you’re not very sure, try a weekend. Sure, you could turn out a few tables, but what if you don’t get many orders? This is a no-brainer – go for the leads. Ask friends and family, make a few calls around town – wherever you might find a willing person, find them a good reason to let your business know about them.
If you’re going to do this with the help of a recruitment agency, make sure you do some serious networking first. Don’t rely on word of mouth. It’s easy to find one or two successful clients from the Internet. But who knows how many others are competing for the same customers? Remember that you may only find one or two qualified prospects – if you get more than that, you could be in trouble. So do some background research and you’ll do well.
Once you’ve gathered leads, it’s time to follow-up. Ask friends and family for recommendations, maybe offer to pay for advertising in exchange for a few interviews. Most people will be happy to help. And you’ll find that you can get pretty competitive results – the higher the number of people who say they’d be interested in your basement remodeling business, the more likely you are to get some kind of contract. Just make sure that your work is really professional and doesn’t look like amateur work – any customers who’d want to do business with you would be dubious.
Once you’ve signed up for contracts with companies, start collecting a team. You should have someone in charge of marketing, someone responsible for getting contracts with contractors, and someone who’s got ideas about what other people are thinking of when they’re considering getting a basement done. Your team should include people who’ve got at least a basic degree of construction experience. Remember, you’re a businessperson, so you need to stand out – show them that you’re not afraid to be aggressive and that you’re willing to be flexible. The best contractors will be impressed by your knowledge and skill, even if they think you’re way out of your league.
Finally, don’t rush. Although it’s a good idea to follow the regular pattern of doing something every six months or so, if you don’t take the long view, you might end up getting into the same cycle all over again – and it’s almost guaranteed that you’ll only end up with more work than you planned. In order to avoid this, focus on getting a number of basements remodelled in good, consistent fashion. If you do that, you can be sure that you won’t ever be stuck in a situation where you have to go through the whole ordeal over again. That, combined with the fact that it’s such a profitable business, makes basement remodelling one of the most secure businesses around.