Mold removal is one of the most common causes for homeowner’s to contact a general contractor. Mold and water damage can cause significant health risks, structural issues, increased insurance premiums, and financial burden on homeowners who are unable to resolve it themselves or do not have enough time to address the issue promptly. This article will explore how mold remediation marketing campaigns should be structured in order to generate leads that convert into paying customers.
There are two primary ways in which you might market your services as a company: by appealing directly to consumers or through referrals from other contractors such as roofers, plumbers etc. The former option often involves advertising online and social media sites while networking with local news stations; an example would be using a group buy deal to attract new customers. The latter option, which may be more effective for a company such as ours with years of experience in the industry and an extensive network of contractors, is based on referrals from satisfied customers or other professionals within your field.
There are many things you can do to increase leads when marketing mold removal services
-Build up your social media presence by posting pictures of your projects online or adding content that makes homeowners feel confident enough to contact you if they need help addressing their own issues
-Offer free inspections for any customer who has been referred by roofers, plumbers etc., notifying them about what it would cost ahead of time so there will be no surprises down the line
-Create emails tailored to different age groups and demographics such as “mold removal for babies” or “detect mold in your home before it becomes a big problem.”
-Create marketing campaigns with goals to reach within the first 30 days, 60 days etc.