You may not have realized it, but your catering business has a pretty large social network. These are customers that you do not receive the benefit of advertising to, and in many cases, they are not even aware of you unless they stop by your restaurant to use the restroom. So what are some ways that you can market your catering services and gain the attention of these potential customers? Well, if you haven’t already created a social media page or blog for your catering business, then this is definitely the next step to take. In fact, many people say that social media marketing is much easier than having a website for your business. Let’s explore some social media marketing ideas that you can use with your catering business.
Creating a page on one of the major social media sites like Facebook, Twitter, MySpace, or LinkedIn is an excellent idea. These pages are extremely popular, so you will likely be able to find at least a few customers who are interested in what you have to offer. You can set up a profile just for your catering business, which will make it easier for you to find potential customers and send them messages. Additionally, when you post new events, specials, or deals on your social media page, it will give your customers an opportunity to get to know you as well.
There are also websites that cater to people looking for caterers. The downfall to these websites is that you will not have a page for your specific type of food, but it can be used as another marketing tool. All it takes is a simple ad link placed onto a post that is talking about your type of food, and your business will start to gain traffic.
Another way that you can market your catering business is by using the internet to advertise in newspapers and magazines. Many times, catering companies will be included in local listings that are published in local newspapers and magazines. If you search your local area online, you should be able to find a few options available to place ads. From there, you will need to contact each of the customers looking for a caterer and inform them of your services, and let them know that you will be featuring a special menu for their party.
Your actual customers are going to be the most important aspect of your catering business, and the best way to attract more customers is to use your social media profile. While it may seem trivial, the fact is that the number of customers visiting your page is directly related to how many customers you have that want to eat at your restaurant. This is because people like to share the experiences that they have had while dining at your restaurant with those who visit their social networking page. As you add the name of your food business to your page, you will be able to see an increase in targeted traffic. This will allow you to write unique promotions for your customers and can potentially result in a new business.
One of the most effective ways on how to attract more customers for your food business is by creating interesting contests and gift cards. The more methods you have in place to draw in customers looking for a particular service, the better. You should also work hard to get the word out about your food business. This is not only done by hiring a marketing firm to create advertisements, but also by using social media. Many times, this is enough to gain potential customers looking to dine at your restaurant.