Are you looking for tips to increase the traffic to your auto body repair shop? In this economy the competition is getting tougher. The key to success is to know how to get your customer base to come to your service location more often. You have to expand your customer base, and you need ideas on how to get customer referrals to your business.
It used to be easy for an auto body business owner to build a customer base simply by advertising in the local newspaper. This is no longer the case. In today’s tough economy each company is looking for ways to cut costs. Outsourcing has become more popular, but you must be careful how you go about it. This cost cutting idea can help your business grow, but you must make sure that you only cut costs where it makes sense.
Advertising is a great way to get new customers to your business. You may have already had customers refer their friends and family to your business because of your advertising in the local newspaper. Be sure to include plenty of advertising in your local newspaper so that people know about your services. Most people will read the article and call if they are interested in what you have to offer. But they won’t actually make a purchase unless they see your ad in the paper.
Word of mouth is one of the best ways to bring new customers to your services. Referrals from satisfied customers are going to be even more valuable to them than advertising in the local paper. If you don’t get referrals from your existing customers, they may be more likely to give you another chance if they haven’t gotten satisfactory results from your first service. They have been through that experience before with your car body shop and are now more likely to take a second look at your work if you continue to provide good service after they have referred you to another professional.
If you want to get referrals from other dentists, your competition, or someone else in your business, include a special discount or incentive in your service. Discounts for volume, guarantees for repeat business, or other special offers to encourage new customers to take another look at what you do. If your competition has a website and a blog, you can include information about what other professionals in your area are doing. You can also include contact information for these professionals so that your new customer can visit them and learn more about what they offer. The more information you include the more likely your potential customer will contact you with questions to which you can answer.
In today’s world of social media customer referrals are very important to the success of any business. Use Twitter, Facebook, and blogs to create a blog that describes your service and post links to articles that your customers will find interesting and informative. Frequently you can find a number of blogs that are posted by your competitors of your choice. By linking to these blogs you are helping your customers to spread the word about your services even further. The more people who know about your car dent repair business the more customers you will have.