The way pay per leads work is to provide a company with the lead of potential clients and then sell them on advertising. A few examples are Google Adwords, LinkedIn ads or Facebook Ads.
This type of marketing only costs you if someone clicks your ad OR when a person signs up for your services. The point here is that they’re already interested in what you have to offer! And because this form of marketing accommodates multiple levels of involvement from both parties, it’s much more appealing than other forms such as cold calling which usually ends up being ignored
Pay per leads (PPL) are one form of lead generation where advertisers purchase contact information about people who show interest in their product or service. The purchase is based on the number of leads and not by using a bidding system
Pay per lead, or PPL Marketing means that advertisers who are looking for new customers only pay money when they have made contact with a potential customer and successfully close the sale. This type of marketing can be more cost-effective than other forms such as cold calling because it’s easier to quant