Pay per Leads is a great way to get more locksmith leads in your door. Most of the time, these are people who have never even heard of you before! It’s an opportunity for new business that doesn’t cost much and it feels like we’re making money with no risk at all because there is nothing invested on our end (except a little bit of time).
In many cases, Pay-Per-Leads programs can be far cheaper than running Google Adwords campaigns or other direct marketing initiatives. With PPL, we don’t need any capital outlay – just pay when they come through the door. The best part about this type of advertising? We control how many leads we want by setting limits and restrictions. We can also choose which leads we want.
The downside is that if you’re not getting enough new customers, there’s no guarantee how the business will fare and some companies simply don’t have the time or resources to monitor their PPL campaigns closely.