Leads are the lifeblood of any business, but there is no good way to convert them into marketing opportunities. Attention spans are short and time is tight so you need a strategy that will maximize your exposure for as long as possible without costing too much money or effort. This article covers six ways to advertise landscaping leads with limited resources:
Webinars- Webinars allow you to connect directly with potential customers in an intimate setting while saving on the overhead costs associated with hosting live presentations. Studies show webinar participants also have higher retention rates than they do following traditional advertising strategies such as radio spots and newspaper ads which means less work needed per lead conversion.
Email Marketing- A well crafted email marketing strategy is a great way to ensure your message is seen by the people most likely to be interested. Emails are an easy and inexpensive tool for those with limited resources because you can design, send, and track them yourself without having to rely on outside help or purchase expensive software packages.
Social Media Platforms – Social media platforms like Facebook allow you to reach out across borders while keeping overhead costs low if done correctly. Instead of paying for ads that may not generate results in any given area, try building up a strong presence through posts and other content which will then allow users from around the world who are looking for landscaping services in their location find you organically instead of relying on paid ads.
Press Releases – Like the webinar, press releases allow you to get your message out there without breaking the bank and they provide more credibility than just a simple social media post or advertisement from time to time.
Video Marketing- Video marketing is one of the most cost effective ways of reaching an audience with limited resources because it doesn’t require much equipment on either end which means lower costs in order to produce videos that will reach a wide variety of potential customers for those who don’t have access to large budgets.
Advertising Space at Events- If you’re hosting events as part of your landscaping business, then advertising space is already low hanging fruit for exposure opportunities. This can be done through showcasing banners, hand outs, flyers etc.