A recent study found that making customer-friendly, user-centered design decisions for your website can improve lead generation. Some of the changes to consider are:
Understanding pricing structures is a key factor in increasing leads. Customers want to know how much their purchase will cost before they buy from you. If there are other costs associated with working with you, like labor or materials, these should be made clear as well. It’s important to keep repeat customers coming back by offering them discounts on different packages per session (i.e., locksmith package). Show past clients testimonials about the service you provide so prospective clients can see what others say about it too.*
A website design should be designed with the customer in mind. Consider how someone might want to search for your business and then fill out a form or call you to learn more about what you offer. A good example of this is using responsive web design so that customers can find their way around without lots of scrolling.*
Every page on your site has a purpose, but few are as important as the contact page. The information it provides is critical because it’s where people will go if they have questions before coming into your store. Make sure all relevant phone numbers and email addresses appear here, along with an easy-to-navigate form for submitting inquiries or requests.