Google Ads are a great place to start with your home inspection leads. They give you the opportunity to market yourself in front of people who may be interested in what you have offer, and they provide an easy way for potential clients to contact you without having to go through another company.
Google ads are relatively inexpensive when compared other marketing strategies like print media or radio ads (which cost thousands). If you’re new at business and don’t know where to start, google ad words will help by outlining their benefits and providing some examples of good copy for different industries.
A few example businesses are veterinary practices, CPA firms, restaurants, law offices…etc., which also have a lot of potential clients in the targeted location(s) they serve. It’s important to note that while it might be tempting to target as many cities as possible- especially if your product or service is one that can be delivered to a number of places- it will usually cost more if you don’t serve those locations.
Lastly, you might want to target specific neighborhoods or areas of a city, which could be helpful if the product and service is targeted only for certain demographics.