If you have an online business that sells tiles, then it’s time to consider using Google AdWords for tile installation leads. If your company is like most others in the construction industry, you’ve probably noticed how difficult it has been to get new prospects as of late. This year there are more businesses competing than ever before and budgets are tight because of economic uncertainty. In fact, a survey by PwC found that 35% of companies reported budget constraints on marketing activities this year–compared with 17% last year.
But while some may be feeling discouraged about their chances at success, many other small-scale builders still see opportunity throughout 2018 if they change up what they’re doing now: instead of relying solely on word-of-mouth referrals, they should consider testing out PPC advertising to reach new leads.
The good news is that companies can get started without any significant investment by creating campaigns on Google Ads for Tile Installation Leads–a relatively inexpensive way of reaching prospects who are in the market now and ready to buy.
It all starts with a specific goal or need you want to focus your efforts around: for instance, maybe you’re looking at getting more tile installation leads from folks in San Antonio; then set up an AdWords campaign targeting geo locations like “San Antonio.” Or if your business sells bathroom remodeling services as well as tiles, it would make sense to target keywords related to both areas so you’ll show up when people