With the economy today, there are many people out of work. They have lost their jobs due to downsizing, sickness, and other factors out of their control. This means that you, as a carpet cleaning business owner, are now in a tough position with your clients. You are probably used to having people ring you, sometimes daily, wanting your service. If this sounds like how it is in your area, you may be in need of some basic marketing strategies to attract new customers. Here are four tips on how to attract new customers and keep the ones you already have.
One of the most important things to remember when trying to improve your bottom line is that carpet cleaning is not a “one size fits all” industry. Every business has a different type of clientele, and different ways of marketing. You can’t assume that everyone will know about your business, or that they even want to know about it. Keep in mind that many of your clients will live in another part of your community, or across town, so make sure that you keep your advertising and marketing budget in mind.
Next, make use of your website. Make sure that you include current specials, happy hours specials, and other promotional opportunities with your website. Make sure, also, that you have plenty of photos of the office space and carpets, as well as customer testimonials. Photos and testimonials are a great way to get others interested in your carpet cleaning business.
One thing that many carpet cleaning businesses forget to do is market themselves within the community where they are located. If you have a service that is available in the apartment building, on the edge of the city, or on the outskirts of town, make sure that you take advantage of this fact. Don’t just assume that you’ll be successful if you only advertise in your local area. This is a mistake that many small business owners make, and it can mean a lack of business for you. Remember that you have two choices when you start a carpet cleaning business: you can either advertise online or offline. You’ll want to consider each of these methods, depending upon how much time and effort you are willing to put into your business.
Another way to think about marketing your carpet cleaning business is to think about the competition in your local area. Is there a carpet cleaning business in the area that you’re interested in opening up shop? What kind of services would they offer? How are they advertised? These are questions that you should ask yourself while you are thinking about your options.
How to attract more customers for your carpet cleaning business really comes down to knowing what others in your area are doing. As you meet with potential customers, take notes about what they tell you. Consider what their success story was, and remember what attracted them to their business. Then, take that information and incorporate it into your own strategy. Remember to be patient and take your time. If you do, you’ll soon find that your carpet cleaning business will soon be a smashing success.