Call leads for photography companies are a difficult commodity to find, so it’s important that you know the best way to get more call leads. Call advertising is an excellent source of lead generation and can be very cost-effective if set up correctly. The goal here is not just to generate calls with no intention of converting them into customers but rather show your company as one who provides good service and products while spending little money on marketing.
The first step in getting more call leads is evaluating your current ads’ performance data by viewing Google analytics or whichever campaign tracking software you use. You want to see where most people are coming from when they contact you, what keywords draw their attention, and how many phone calls each ad generates per day/week/month.
Once you have a better idea of what is working and not working, it’s time to rearrange your ads so they are more successful. For example, if people are searching for “Chicago photographer” on Google but clicking the map ad that shows their location in another state, you need to alter the keyword or change where the call leads go when someone clicks on your advertisement. You want them to see Chicago as a destination rather than Minneapolis first. This will then allow them to choose from all cities within Illinois which includes Chicago!
If this still does not work well after several attempts at adjusting keywords and locations of phone calls coming in contact with different offers, try new strategies like bidding higher per click through rates (CTR) on Google ads.