-Social media is gaining in popularity, and with it comes the opportunity for solar leads.
This blog post will cover how social media can be used to increase pipeline (the number of potential customers) as well as decrease sales cycles by generating referrals from an already existing customer base. It will also provide some insight into what type of content should be shared on each platform.
We’ll start with Facebook because it has a history of being one of the most popular platforms for businesses looking to get noticed. A recent study showed that 67% people who are not your friends or family members have seen your posts at least once before; whereas only 27% said they had seen tweets before seeing them on Facebook (more than double). So, how do you get noticed on Facebook?
-There are a few things to keep in mind when posting. First, it’s important that posts have images as they will be seen by more people and will also prompt viewers to comment or share the post with their social network. Secondly, there should always be a call to action (CTA) at the end of each post; this could include something like “click here for an exclusive offer just for our followers!” Thirdly, try adding videos every once in awhile because studies show that video content is much easier to watch than read. But don’t forget – statistics say that one out of five views will unsubscribe if your channel becomes too promotional so limit such messages accordingly.
-Twitter is a platform with the capability to share content in real time and has been used by companies for customer service issues, such as following up on complaints or questions. It’s also a good way to stay updated on happenings from other businesses; perfect if you’re watching competitors’ moves and how they’re doing their marketing campaigns. A new study found that Twitter followers are twice as likely to purchase your product when compared with Facebook users so it pays off to be active here too!
-LinkedIn may not have the same number of people viewing posts like Facebook but it ranks higher than any other social media site when it comes to converting them into leads at an astounding 300% more than LinkedIn counterparts . This might be because most posts on LinkedIn are made by company spokespeople and the content is usually more professional.
-Instagram is a place where you can share your products with targeted followers without making larger announcements or updates to your Facebook page; it’s also been shown that Instagram users spend more time browsing than other platforms which means they’re likely to see all of your posts in their feed, even if they missed them the first time around! The best way to get noticed here is by uploading engaging or compelling images from different angles, because people pay attention when things look interesting.