If you are running an in-house cleaning service, you should know that good flooring leads are crucial to the success of your business. Without clients, you have no revenue and no business! However, it can be difficult for a busy individual with limited time to constantly pursue leads for his/her business. If you don’t want to spend sleepless nights trying to pry for new leads, here are quick and easy ways to get good flooring leads.
Referrals from satisfied customers are one of the most effective strategies for generating long-term business. A professional cleaner who is happy with his or her work can spread the word about your services by word of mouth. This is a surefire way to get new customers and keep old ones! Just make sure your cleaners stick to your established flooring cleaning policy of quality and timeliness.
Buying leads from lead generation companies is another effective way to generate sales for your cleaning service. Companies buy lists of potential clients from other companies in your industry. They help market the list through trade shows, media promotions, brochures, websites, and more. These leads are carefully screened to ensure they are not trying to sell you something else, and they cost a lot less than doing it yourself. Many in-house cleaning companies also purchase flooring leads from lead generation companies when they need a bulk mailing of business.
By purchasing flooring leads in bulk, you will save money over promoting to individuals on your own. You also have access to more leads at a faster rate. Most marketing companies offer 24-hour access and several email campaigns. You won’t have to worry about time constraints or not knowing where to send your promotional materials! Many of these companies offer phone support as well, should you need it!
As soon as your cleaning services start generating new business, it’s important to keep track of your efforts with an online marketing campaign. Keeping an eye on your competition is important, so use Google Alerts to keep you informed of new clients as well as making sure your ads are sending the right messages. You can also track your return on investment (ROI) by keeping track of what kind of flooring leads you are buying, how much you are paying per lead, and that of your strategies are paying off the most. It’s easy to make money with flooring leads, but hard to keep it going. Do all you can to capitalize on the opportunities that come your way.
Flooring is not hard to clean; however, it does take work. When you hire a marketing firm to market your company to consumers, you will get more for your dollar. You will be able to get more for your client base, which means more money for you. This is a win-win situation for both parties! Marketing your flooring service through a professional marketing company can only bring you success in the long run.