Lead generation for masonry businesses can be tough. Here are some tips on how they might optimize their lead generation efforts with Google Ads:
-Use the same keywords as your search campaigns and make sure that you use them in a consistent manner. This will ensure that your paid ads pop up at the top of organic searches, making it more likely people will click on yours instead of one from another company. If you’re not familiar with SEO best practices, consider investing in an expert consultant or agency service to guide you through this step before running any ad campaigns.
-Engage potential customers by showing off what sets your business apart from the competition–whether its expertise or exclusive features. For example, you might use your Facebook page to post before and after photos of projects.
-Keep in mind that people are often looking for more than just masonry services when they search online–they may also be interested in stone or concrete work. So consider running ads on related keywords too.
-Create compelling ad copy with benefits and callouts that will entice prospects to engage further if they see them show up in their feeds. Include a strong offer for something like free estimates so people know what is waiting for them at the end of the click path!
In addition, here are some key points to keep in mind:
-Don’t try bidding low because it sounds affordable—you could actually spend more money than you would if your bids were competitive.
-Be deliberate about where and when to run ads—if it’s a weekend, for example, people are more likely to be home than they are at work during the week.
-Keep an eye on costs per click because that will show you how much it is costing you for each lead or customer that clicks through your ad. You want this number below $0.50 USD/per visitor so Google takes care of most of the cost as opposed to paying full price in order to get more qualified traffic towards your site!