Facebook Ads can be used to find potential customers for photography leads. You might have seen a photographer’s advertisement on Facebook with the photo above and thought, “I like this picture but I don’t want to sign up just yet. What does it cost?” Then that same company posts (or is tagged in) an advertorial about how they offer $24/hour family portraits or shoots of newborn babies and you think,
“Wow! That sounds really great! They are much cheaper than my usual photographer so I will give them a call tomorrow morning…but do they take credit cards? How soon can they come out here to shoot these pictures? Is there any way we could get our photos back in time for Christmas?” So now you have a live customer and they are ready to purchase photography leads.
The whole process of using Facebook Ads can be broken down into two steps: targeting potential customers with the right message, then converting them into paying clients by offering an irresistible deal that solves their problem. By designing ads in this way, your company will thrive and grow exponentially without having to spend much money at all on advertising!