If you have a business that deals with junk removal, purchasing Facebook ads to target people in the area for your services can be a powerful way to generate more leads. There are two primary strategies for how to do this: (i) buy cheap clicks by targeting less specific audiences or lower-value areas of the map; and (ii) invest money on higher quality placements such as local news feeds or web results pages.
When it comes to generating more leads for your junk removal business, one of the best things you can do is start a campaign on Facebook, especially if this is something new for your company. There are two primary strategies: (i) buy cheap clicks by targeting less specific audiences or lower-value areas of the map; and (ii) invest money in higher quality placements such as local news feeds or web result pages with laser focus on who should be receiving information about what types of services they’re looking for so you only pay when there’s an interest in what you have to offer. For most businesses, these options will work well enough because many people know how difficult it is to find a reputable company like yours. But, as your business grows and you start to target a wider audience or expand the area in which you operate, these strategies may not be enough.
The first strategy of buying cheap clicks is more like throwing darts than laser-targeting audiences with specific needs. You’ll likely see some success at getting people into contact with your company but it’s less about what they’re looking for and more about how many times someone sees an ad before clicking on it – sort of like pushing water uphill instead of using a pump. The second strategy focuses on giving Facebook users highly targeted content so that when they click through to learn more information from your website, there’s no question whether or not this is something worth exploring further.