Facebook Ads offer a great way for insulation and roofing companies to reach potential customers. From targeting demographics to creating custom audiences, Facebook ads have it all. Insulation companies can advertise their services on the platform by setting up an ad campaign with one objective: generating more leads. With that goal in mind, there are a few things you should be considering when drafting your posts as well as which content types will work best with this advertising format.
It is important to include some basic information about the company such as what they do or who they serve (elderly people) at least once per post so users know which business is being advertised if multiple businesses exist within each niche space. You may also want to add several photos of the services you offer because it is the quickest way to engage potential customers.
One of the best types of posts to use are videos, as they allow businesses to share longer-form content with their followers and also provide a more in-depth look at what your company has to offer. Plus, YouTube is one of Facebook’s most popular apps so linking back will not only generate leads but build up an audience for future advertising opportunities.