Home inspection businesses don’t have a lot of time or money. But they do need to find new customers. This post will review some advantages and disadvantages of using Facebook ads for home inspection leads business owners should consider when crafting their strategy.
The first advantage is that it’s inexpensive – starting at as little as $0.25 per click! If you’re not sure about the return on investment (ROI) from your current marketing efforts, this may be an inexpensive way to get started with social media advertising without breaking the bank. You can also use promoted posts in addition to the ads, which are also relatively inexpensive. Another advantage is that a Facebook ad will be shown to all of your fans (as long as they’ve liked your page) – this helps you reach new people who may have never heard of your business before.
An important consideration for any marketing strategy is ROI, and Facebook advertising can help home inspection businesses do just that by increasing leads at a low cost per lead. At $0.25/lead on average through Facebook Ads, a typical HBI might generate 25-50% more qualified prospects than it would through other channels like doing in-person demonstrations or leaflet distribution campaigns – while spending less money overall! The third major benefit has to offer is its scalability: You can target a general audience, or you can narrow down to specific geographic regions. This will allow your business to grow with the right combination of advertising and marketing strategies.
There are also some disadvantages that home inspection businesses should keep in mind when evaluating Facebook ads: The difficulty of gauging return on investment (ROI). It may take months before most businesses see a positive ROI from their ad spend, since it takes time for people to click through to your website – which is required for an actionable lead! Another disadvantage is not being able to measure all leads as “qualified” prospects; You might get someone who clicks on one of your posts but has no interest in buying anything at all.